Welcome to this behind-the-scenes look at a project that’s near and dear to my heart — Freed Beauty! If you’re not familiar with Freed, they’re a skincare and wellness brand based in Gilbert, Arizona, committed to clean, non-toxic beauty products that are effective and eco-conscious. Best part? They ship worldwide, so everyone can experience their amazing products. And trust me, you want to! Delicious products with the absolute highest requirements to clean beauty? SIGN ME UP!

When Freed reached out to Oranje Ave, we knew this was going to be a match made in design heaven, and it kinda was! The goal was to create a bold, editorial brand identity that reflected their commitment to clean beauty with a cheeky twist. We wanted it to be fresh, fun, and a little sassy while staying neutral enough to give that heir of holistic and clean beauty and skin.

From mood boards to final designs, we focused on elegance with an edge. We incorporated sustainable packaging, fresh color palettes, and bold typography that would make an impact. But it wasn’t just about looking good; it was about making sure the brand translated beautifully online, on packaging, and in-store.

Speaking of in-store, Freed is opening up a flagship store in the stunning and stylish Epicenter in Gilbert, Arizona, later this year. We can’t wait to see their brand come to life in such a vibrant space! This isn’t just a skincare brand — it’s about empowerment, sustainability, and feeling good inside and out.
We’d love to know what you think of this brand design! Let us know in the comments below!